This year, on the eve of World Heart Day, Saffolalife inspired India to embrace a fresh, new perspective on heart health. It showed how simple lifestyle changes, specifically staying active, eating better, and being happy, are actually #SmallStepsToHealthyHeart. In order to make this thought come to life, it brought together three celebrity experts from different relevant fields- fitness guru Shilpa Shetty Kundra, celebrity chef Kunal Kapur, and popular comedy actor Cyrus Sahukar- to show people how to they can start taking steps in their respective lifestyle activities. While Shilpa emphasized the importance of staying active for a healthier heart, Chef Kunal stressed on the need to eat right, & Cyrus spoke on how simply being happy can have a positive impact on your heart health.
Currently in India, with hectic schedules and sedentary lifestyles abound, most people believe that achieving heart health is a daunting task. As a result, they are stuck in a state of inertia and their heart health suffers. However, recent findings from the World Heart Federation reveal that even small lifestyle changes like being active, eating better, and staying happy can make your heart up to 50% healthier. Therefore, Saffolalife took it upon itself to show people how they can start their journey to healthier hearts through small, simple steps. Saffolalife has launched the “Healthy Lifestyle Score”- a unique tool that correlates key lifestyle indicators like activity levels, food habits & stress levels to one’s heart health. The Healthy Lifestyle score was developed by Medical Nutrition Foundation and the Saffolalife Research Study was conducted across 5 key cities of India by Nielsen.