Mumbai, By Kabir Ali
Tata I-Shakti Besan today announced the making of the World’s biggest Ladoo on the special occasion of Ganesh Chaturthi festival which Mumbaikars will witness at Andhericha Raja Ganesh Pandal. In the true spirit of the festival known for Ladoo delicacies, this Maha Ladoo will be offered to Lord Ganesha and his devotees on the 22nd of September. Specially crafted for the occasion with low oil absorb Tata I-Shakti Besan, this grand gesture is a perfect offering for one of India’s most celebrated festivals.
Speaking on the occasion, Amit Sridharan, Business Head, Consumer Products Business – Pulses, Tata Chemicals Ltd stated, “The Maha Ladoo will make the biggest besan ladoo ever, weighing at approximately 8500 kgs. Devotees of Lord Ganesha will be able to witness the full view of the king-size ladoo and also relish the Maha Prasad once the offering is made to Lord Ganesha. We at Tata I-Shakti are extremely excited to be implementing this larger than life initiative and look forward to celebrating Ganesh Utsav.”
Speaking on the Tata I-Shakti Besan Maha Ladoo initiative, Master Chef and Brand Ambassador Sanjeev Kapoor stated, “The Tata I-Shakti low oil besan Maha Ladoo is a perfect offering to Andhericha Raja which is celebrating its 50th year of Ganesh Utsav. I am pleased to be associated with this initiative of Tata I-Shakti that offers healthy products like low oil absorb besan keeping in line with the changing lifestyle and preferences of consumers. This festive season, consumers can now treat themselves with delicacies such as sweets and pakoras made with Tata I-Shakti low oil absorb Besan, the only such product available in India.”
Inviting Mumbaikars to be a part of the much awaited Ganpati celebrations, Tata I-Shakti is conducting a unique contest where devotees can share witty captions for the ladoo using #MahaLadoo and #TataIshakti hashtags to win exciting prices. A Scoopwhoop post will reveal some interesting facts and figures about this larger than life offering.
Tata I-Shakti is the first national brand to have launched the range of unpolished dals and besan. With a strong focus on nutrition, the brand delivers high protein and does not go through any artificial polishing process. The low oil absorb besan made out of 100% unpolished chana dals naturally absorbs less oil in your favorite snack as compared to regular besan available in the market. The brand takes special care to conserve the inherent quality of the pulses and its nutrients, which ensures delivery of premium products to the consumers.