Mumbai,By Kabir Ali
Coke Studio@ MTV – an experiment in fusion music and an idea that connects us to our roots – returns in an “always on” format. Coke Studio@MTVSeason 4 will be ayear-long show of soulful music, curated and composedby some of the best in business- Vishal-Shekhar, Amit Trivedi, Pritam, Clinton Cerejo, Sachin-Jingar, Ram Sampath, Sneha Khanwalkar, Papon, Badshah andRaftaar.
Season 4 of Coke Studio@MTV was launched over an evening of Coke and music by Coca-Cola Ambassadors – Alia Bhatt and Siddhartha Malhotra and musicians – Amit Trivedi, Clinton Cerejo, Papon, Pritam, Ram Sampath, Rekha Bhardwaj, Sachin-Jingar, Sneha Khanwalkar, Harshdeep Kaur and Raftaar.
Singers in Coke Studio@MTV, Season 4 include Rekha Bhardwaj, JyotiNooran, Harshdeep Kaur and many more.
Starting March 1, 2015, and every first Sunday of the month, at 8 PM, Coke Studio@MTV will release a musical composition, both as a stylized video and audio, along with multiple elements that will capture the journey of making the music Coke Studio@MTV Season 4 including studio sessions, producer profiles and much more. Each of these videos and audio will be simultaneously released on all MTV platforms and deployed across all audio and video platforms like YouTube, Saavn, Gaana, iTunes etc. by Zee music.
MTV will also be re-releasing two audience favourites ‘Madari’ and ‘Kattey’ with brand new music videos to kick off Coke Studio@MTV Season 4. In addition, Coke Studio will continue its journey of bringing LIVE experiences through more than 50 concerts and outreach programs, reaching 100 colleges across 10 cities.