Mumbai,By Kabir Ali
Rising above fear, Taking up challenges and Emerging victorious. This is what the all new Mountain Dew campaign Naam Bante Hain Risk Se brings alive. Featuring actor and brand ambassador Hrithik Roshan, this film has been directed by celebrated Hollywood director, Rob Cohen. This is Rob’s very first Indian commercial featuring never-seen-before sequences and went on-air on the 20th of February.
Mountain Dew has always been at the moment of choice for the youth and has instigated them to rise above fear, take risks, be confident and emerge victorious. The TVC has been shot in Dubai and features 4 friends who are underdogs from a small town preparing for a big car rally in Dubai. This team of friends has assembled their own car to make it to the big race and don’t get off to a good start compared to the other racers. However during the race all cars are faced with a gigantic sandstorm; while all the other cars turn back, this team of risk-takers head straight into the sandstorm and eventually emerge victorious. The essence of this TVC is take that big risk to make a bigger impact on the world stage.
Speaking on the campaign, Ruchira Jaitly, Sr. Director, Marketing (Social Beverages), PepsiCo India said, “Mountain Dew is the instigator that helps you break out the ordinary. The Naam Bante Hai Risk Se campaign captures the thought and ideology of every Indian today, who believe in taking up a challenge in a unique Mountain Dew way. Hrithik and Rob have been great assets for us and have come together to make a brilliant film for Mountain Dew. We hope our consumers like it as this is our way of saluting the spirit of the Dew dude. ”
Actor and brand ambassador, Hrithik Roshan commenting on the campaign said, “When I heard the phrase ‘Naam Bante Hai Risk Se’, I immediately connected to it and was excited about the whole risky shoot and theme of the TVC. Risk is closely connected to self-confidence and in my opinion this campaign couldn’t have come at a more relevant time – a time when we Indians are raring to go, pumped up to take risks in things we believe in and charged up to push the envelope a bit further! I am certain that people will relate to the latest Mountain Dew campaign – Naam Bante Hai Risk Se as it encourages them to believe in themselves to take risks to overcome their fears.”