Mumbai,By Kabir Ali
Melissa, the pop luxury Brazilian footwear brand and creator of ‘candylicious’ jelly shoes co-hosted a fun evening with Carol Gracias to announce the launch of the brand in India.The event was held at their pop-up store in Mumbai’s art district, Kala Ghoda – known for its heritage architecture, multi-cultural fervour and hip bistros. The borough welcomed a first-of-its-kind 3-week Pop-up at the House of Tales gallery.
The Melissa Pop-Up will showcase their Spring Summer’15 collection -‘Eat My Melissa’ for consumers to experience the product, as the brand will retail through their e-commerce portal - www.melissashoes.co.in.Always looking for alternative ways of expressing new ideas, Melissa promises to turn up the heat this summer with the ‘Eat My Melissa’ Collection. The collection’s delicious name represents a combination of haute fashion and cuisine – the first reaction one has upon smelling the tutti-frutti aroma of a Melissa. The smell awakens a desire to eat and taps into the senses of touch and smell.
A highlight of ‘Eat My Melissa’ is the Aranha model, which will return to its original 1979 shape. In addition to this there will also be new designs signed by Karl Lagerfeld, Jason Wu, J. Maskrey and Vivienne Westwood as a part of the collection.
It was a full house at the event with guests enjoying themselves over wine and hors-d’œuvres. Carol Gracias, Candice Pinto, Anushka Manchanda, Nandita Mahtani, Renu Chainani, Shamita Singha, Sucheta Sharma, Sheena Sippy, Alesia Raut, Reemu and Naaz Zaveri, Nonita Kalra, Malini Agarwal, Archana Akhil Kumar, Dayana Erappa, Shweta Dolly and Mitali Rannorey were present at the launch.
The gallery was sprawling with models and guests trying on various shoe styles and posing for the shutterbugs. Models Carol Gracias, Candice Pinto, Alesia Raut and Sucheta Sharma were spotted taking ‘shoe selfies’ wearing their pop coloured Melissas at the event.
Maya Goyel, Apeego Marketing Ltd. – the official distributor of Melissa in India says, “The shoes are modern and comfortable, stylishly blending avant-garde designs with functionality. Melissa is a pop luxury shoe brand that takes pride in its designer collaborations, and we are extremely thrilled to make it available to the Indian consumer”.