Mumbai ,Kabir Ali
MAX the country’s largest International fashion brand launched the second edition of MAX Design Awards this year. This program is a definitive fashion designing competition where students get to unleash their creativity and reach out to the world of fashion with their designs.
At the MAX Design Awards 2015-16, our ambition is to recognize and reward the next generation of Fashion designers and provide them a platform to springboard their fashion designing careers.
The program that started in January 2016, witnessed entries from students of various fashion designing colleges across India. Students were asked to submit their designs based on theme Heritage Revisited and the response was phenomenal with over 165 entries received pan-India.
The entries were judged by esteemed panel of jury which included Fashion Designers Monisha Jaising, Rahul Mishra, Troy Costa & Nikhil Thampi along with Executive Director Max Fashion Mr. Vasanth Kumar, AVP Design Max Fashion Kamakshi Kaul and Project Head Marc Robinson.
The jury shortlisted 15 finalists out of all the entries based on criteria like Interpretation of the Theme, Creative Details, Colour Aesthetics, Presentation, Style and Originality. These finalists will be required to complete their outfits in a specific timeframe. Each of the finalists will showcase their collection at the Max Design Awards night be to held in Mumbai. At the Grand finale, the Jury members will select the top 3 winners of the program.
The Gratification for top 3 contestants includes 3 months internship with renowned designers such as Monisha Jaising, Rahul Mishra, Troy Costa & Nikhil Thampi, Cash prize of Rs. 50,000/- each and Photo feature in the leading fashion magazine ELLE India along with their collection. The Winner (out of the Top 3 contestants) gets to work with Max, the leading international fashion brand in India.
Fashion Designer & jury member MONISHA JAISINGH quotes, “With constant changing and evolving trends in the fashion industry, there is so much the young students can work with to express themselves. I am glad Max Fashion Awards will tap this talent and groom them to be the fashion leaders of tomorrow.”
Fashion Designer & jury member NIKHIL THIMPI says, “I think there is a huge young fashion design talented fraternity in our country & Max Design awards thorough this unique platform provides a great opportunity to these young aspiring designers to be mentored by the industry veterans.”
Fashion Designer & jury member RAHUL MISHRA said, “This a great platform created by Max Fashion Awards for fashion design students from fashion design colleges across India. It’s a great opportunity for students to jump start their careers and get a firm footing within the competitive fashion Industry. I wish the students all the best in this endeavour.
Fashion Designer jury member TROY COSTA said, “Fashion as an industry was not perceived to have any impact on the social and economic landscape of India but the design fraternity in India has changed that mindset and for young fresh design students to be presented this opportunity to be part of the fashion industry at such an early stage in their careers will only act as a catalyst for their careers and Max Design Awards must be commended for providing these students this opportunity.” Speaking on the occasion VASANTH KUMAR, Executive Director, Max Fashion said, “Max is a fashion forward brand committed to democratizing fashion by making everyday fashionable. Design is one of our key differentiators in ensuring our leadership in value fashion segment. And in this spirit, Max Design Awards is an initiative to provide design students a platform to showcase their talents.”
AVP Design Max Fashion, KAMAKSHI KAUL said, “As a brand with a keen eye for edgy fashion, we are always on a lookout for the next big trend, next new idea, new kid on the block.. So I am looking forward to what we unearth this time from the rich pool of young talented designers.”
MARC ROBINSON, Project Head, Max Design Awards said, “Cutting edge, indigenous and creative young new designers needs to be identified, nurtured and promoted. Max Design Awards will act as a catalyst and will provide the perfect platform in propelling the winners of these awards into the competitive India fashion industry.”
About Max Fashion -
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.
Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with International fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an International shopping experience making shopping for the entire family an absolute delight. Globally Max has over 300 stores across 15 countries and in India, Max has over 130 stores across 50 cities. The brand plans to have a network of 145 stores in India by the end of FY 15-16.