Mumbai: Have you ever found yourself lacking common ground with your child over internet usage? Has the most common solution become banning it completely or giving in wholeheartedly? Presenting a mid-way between the concerns of parents and the wants of a child, worldoo.com introduces the concept of responsible internet. The consumer co-created avatar was created on the basis of feedback from parents and educators around the country during the brand’s feedback campaign earlier this year. Launched in association with Mr. Amitabh Bachchan, worldoo.com helps kids take their first step onto the wonderful world of the internet!
worldoo.com is India’s first co-created internet platform for kids between 6-12 years of age in India. Created, thought and designed especially for the early adaptors of internet, worldoo.com is garnering a huge response from children across the country. Crafted specially post their feedback campaign in association with Mr. Amitabh Bachchan, it is the only platform dedicatedly designed for kids of the age group of 6 to 12, where kids can consume content suited specifically to their needs. Catering to a perfect blend of online and offline experiences the platform presents attractions such as an interactive zoo packed with information on animals from around the world (Doo Zoo), a single destination for learning to learn skills beyond what is taught in school i.e. Life Skills and Cool Skills (Doo Academy), an in-house airport where kids can travel to different corners around the world with a click of a button (Doo Holidays), while revamping old favourites such as Game Den, Doo Home and Tara. Each user requires parental approval before joining the platform which serves as an additional security feature. Other aspects such as a specialized dashboard for parents as well as weekly reports encourage parents to stay connected with their child’s online activities. worldoo.com is therefore an exciting prospect in a country which has one the youngest population in world.
Commenting on the launch of the platform, Mr. Amitabh Bachchan says, “I have closely been following the developments ofworldoo.com and am quite excited by how it has taken shape. The participation of children, parents and teachers contributing towards the look and feel has been extremely overwhelming.