Mumbai,By Kabir Ali
India’s home-grown and men’s lifestyle brand Grasim from Grasim Bhiwani Textiles Ltd., a subsidiary of Grasim Industries Ltd. and a part of the Aditya Birla Group, recently conducted a brand shoot with its brand ambassador John Abraham.
Grasim is a young, fashionable and innovative brand targeted at the 30 years + fashion forward consumer. Grasim Suiting is currently endorsed by Bollywood heart throb John Abraham who himself is a Self-Made Man. He is one such man who has risen at the cost of his own hard work, pain, trials and tribulations, and has ultimately reached the pinnacle of success. John Abraham acts as a perfect catalyst to communicate the brand attributes and connect with the consumers. The latest brand shoot has featured John in Grasim’s upcoming Autumn/Winter Collection’15 and Festive Collection’15.
Grasim’s upcoming Autumn/Winter’15 and Festive Collection’15 is the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. The brand shoot showcased Grasim’s upcoming offerings of God’s & King’s (unique selection of highly fashionable fabrics in distinctive designs and colours), Velino (super soft luxurious fabrics with excellent drape), Impressions (fabrics in a wide variety of shades and colours), Tweed (fabric having a soft flexible texture which is excellent for jackets), Linen Country (100% linen fabrics offering exceptional coolness and freshness) in addition to the all new Autumn/Winter’15 collection featuring 100% cotton formal, semi-formal and casual shirts along with chinos, cord trousers and formal trousers. The collection also featured the latest Tweed jackets.
In line with the corporate philosophy, Grasim Suiting has always been on the forefront in terms of providing quality fabrics which are technically superior and designed around consumer preferences. Past innovative product offerings like, Ice Touch (a fabric which keeps body temperature 5 degrees cooler), Uncrushables (wrinkle free fabric) and Stylus (soft, smooth and light weight fabric) are timeless favourites of consumer.