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Celeb launch of​ ​India’s pride – Vedaa Contemporary Weaves now opens store in Juhu!

Celeb launch of​ ​India’s pride – Vedaa Contemporary Weaves now opens store in Juhu!

Mumbai ,By Kabir Ali 
The who’s who of Mumbai​’s high society ​made their way to Juhu

​ for the launch of the flag ship store of Vedaa contemporary weaves – ​

India’s legacy saree brand that showcases timeless art forms with contemporary designs and styles that are both elegant and stylish.
After existing for over a decade and building our clientele amongst the real women of India and the who’s who of Mumbai, Vedaa’s celeb studded store launch saw the likes of 

​ Bollywood current heart throb, actress Sara Loren, 
​ ​Mrs. Jaya  Laxmikanth (wife of singer Laxmikanth of the Laxmikanth Pyarelal duo)
​ ​and award winning weaver Mr. Ghanshyam Das Bode  who  inaugurated the store and unveiled the look-book and saree showcase of Vedaa’s new bridal collection
​. ​

Also present were

​ ​Ms. Snehal Pinto, Director – Ryan Group, Mrs. Sunita Gupta, Owner – The Big Door

 and many more!

 
Actress Sara Loren wore a beautiful Yellow Organza Kanjivaram from the Vedaaa collection at the launch, along with other women of stature who are current Vedaa aficionados.
Rooted and defined, Vedaa stands for the ‘Nari’ in her foremost elegance – almost as if the wearer has found a method to worship her own form and its rhythm. Traditional techniques of weaving are revived and curated to create woven textures in sarees , suit coodinates and dupattas.
Vedaa has in its collection contemporary weaves like ikkat kanchi, kota doria kanchi, linen warp kanchi, tissue zari by zari kanchi, kora kanchi and much more. Vedaa also showcases forgotten mina butis of benares, balucheris and benarasi dupattas. In addition it has cotton and silk paithanis, patan patolas, uppadas, ikkats and ahimsa silk by ereena.
This year, Vedaa has introduced a new line of very intricately woven pure real zari handcrafted sarees by some of our master weavers without compromising on quality, with proper GI certification and authencity of zari testified by textile council.