BIG Magic Ganga, the No.1 regional channel of Bihar, Jharkhand and the Purvanchal region, kick started the airing of the sixth season of its most successful reality show, BIG Memsaab on Saturday, 29th August, every weekend 8 pm – 9 pm. After creating waves across Bihar and Jharkhand for multiple seasons, this show which brings forth the hidden talents of housewives in the region, with extensive marketing.
To flag off this successful property, popular celebrities Madhu Sharma and Rashmi Desai (judges) along withVinay Anand (host) were part of a gala opening ceremony in Noida, where the 6th season of BIG Memsaab is currently being shot.
Mr. Pravin Kulkarni, General Manager (Marketing), Parle Products said, “BIG Memsaab is a fantastic property to hone the talents of housewives and we are extremely proud to be associated with it. BIG Magic Ganga has been doing commendable work in the region and Parle Top Spin is the perfect fit for an activity such as this which helps the brand to reach the deepest pockets in the region.”
Speaking on BIG Memsaab’s launch of Season 6, Mr. Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “After receiving an enormous response for our last five seasons, we have come up with a brand new season of the show. Being the No1 regional channel of the heartland, we only strive to provide original content which is entertaining and can engage maximum viewers. To make this platform available for maximum number of housewives we are reaching the deep pockets of the market through multiple touch points”.
Commenting on this, Mr. Partha Dey, Senior Vice President, TV Programming, BIG Magic Ganga said, “There is no such platform for housewives where they can showcase their creative side. To hone that talent, we are providing a platform so that the nation can recognize and appreciate it. BIG Memsaab has been a successful show with five great seasons and we are sure season six will be a huge hit as well.”
Auditions for BIG Memsaab Season 6 were extremely successful with the highest turnout in the region. Theywere held in 12 key markets which started in Kolkata and followed with Kanpur, Allahabad, Jamshedpur, Ranchi, Varanasi, Dhanbad, Gorakhpur, Bhagalpur, Patna, Muzzafarpur, Darbhanga. Following the auditions, 35 contestants were shortlisted for the finals, and these Memsaab’s are competing for the title of BIG Memsaab Season 6.
BIG Memsaab allows for maximum consumer engagement as it breaks free from the clutter and offers something path breaking to the viewers and participants alike. Apart from 92.7 BIG FM and BIG MAGIC, the activity will be promoted across through on-ground activation, OOH, Print, Digital and Cinema. The fun filled show will be reaching the deep pockets of the market through multiple touch points. Some of the country’s largest brands have associated with BIG Memsaab Season 6 – Xpert, HHorlicks, Parle Top Spin, Mohini Tea, Catch Salt and Spices, Dabur, Senco, Vasmol and 92.7 BIG Fm, amongst others.