Mumbai: By Kabir Ali
Azhar (Md. Azharuddin’s biopic) to be the first movie from the production house to release in Dolby Atmos
Dolby Laboratories, Inc. (NYSE: DLB) today announced that Balaji Motion Pictures plans to release several Dolby Atmos titles in a broad range of genre starting with Azhar (Md. Azharuddin’s biopic).
Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre, including overhead, to create the most engaging cinema experience ever.
Balaji Motion Pictures has been at the helm of producing breakthrough movies that are both commercially successful and creatively appreciated. The production house strives for its comedies, thrillers, and dramas to push the envelope and deliver great entertainment to cinema lovers.
Commenting on the announcement, Ekta Kapoor, Joint Managing Director, Balaji Motion Pictures, said, “With so many projects coming from our stable, our aim is to deliver films that entertain while enhancing every moviegoer’s experience. We want to serve our audiences with cutting-edge content that is supported by the finest audio quality, which is why we have decided to mix and release our forthcoming movies with Dolby Atmos. We are very excited to collaborate with Dolby to deliver the next generation of entertainment experience to our fans with Azhar being first of the many movies to release in Dolby Atmos.”
Pankaj Kedia, Sr. Regional Director, India, South East Asia, ANZ, Dolby Laboratories, said, “Dolby is excited to work with Balaji Motion Pictures, one of the leading production houses in the Indian cinema industry. With the range of upcoming Dolby Atmos titles, we are confident that cinematic storytelling will be taken to a new level.”
About Dolby Atmos
Dolby Atmos makes it easy for filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead. As a result, audiences feel as if they are inside the film, not merely watching it.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 11 Academy Award® winning directors, and 23 Academy Award winning sound mixers, among others. More than 900 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 250 exhibitor partners. More than 200 films from 17 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.