Mumbai-Kabir Ali …
Powerhouse singer and performer Harshi Mad, packs in more power for her upcoming single ‘Body like a Bomba’ in collaboration with ace singer Aditya Narayan and international Music Director Arian Romal. The track is composed by Arian who has also rapped in the song adding zing to the high octane number. Hailing from London, Harshi has established her dominance in the concert circuit around the world with more than 1600 events under her belt.
Body like a Bomba was initially conceived as a hardcore fitness track but given Harshi’s prowess with party numbers, the scope was extended to incorporate party beats as well. Aditya was roped in by Harshi and Arian for his versatility and ease with international accent. The video required elements of fitness and Aditya seamlessly fitted the bill with enthusiasm for fitness. The song has an underlining theme of fitness but is scaled up to as a party number. Body Like a Bomba wishes to woo the palette of the quintessential club hopper and the fitness freak in equal measures.
This party number laced with fitness fundas, comes with a slick video featuring – Harshi, Arian and a bunch of exotic international dancers in tow. Arian’s role is extended to direction of the video as well because the entire concept of this song has been conceived by him. Spanning over 3 minutes, the video showcases three distinct looks- diva, a classy party look and a typical workout look. True to the essence of the song, Harshi had to get onto a strict ‘no- carb’ diet for a month coupled with a hardcore workout regime which included generous quantities of squats.
Talking about the launch of the song, an excited Harshi said, “For most of my songs and videos, I usually say it was hard work but for this one I’d say it was a hard work-out. The song has lots of fitness elements and talks about squatting shaking and flaunting what you got! On a serious note this was a fabulous journey and teaming up with Aditya and Arian was refreshingly new. While this is Arian’s concept and music, Aditya’s voice and energy made the experience come alive”.
Aditya Narayan stated, “It was fabulous working with Harshi and Arian. I think our energies matched and this number required lots of adrenalin. I was sold at the concept of fitness and party. Though it was initially meant to be about fitness but we pumped up the party quotient higher. I’m sincerely hoping this would catch a lot of eyeballs and become a staple at clubs and gyms nationwide. ”.
Shot at Film City, the song and the video hits Harshi’s YouTube channel right away. The team is in talks with other platforms for a wider release and meaningful value addition. Body like a Bomba is produced by Whitestone Entertainment.
About Harshi Mad
Harshi Mad, has performed in over 1600 events worldwide. She sprung into the limelight at a tender age and emerged as one of the top contestants of popular reality Television show ‘Indian Idol’, where she won in UK, London and was flown to India to compete against India and Dubai. She had an outing with acting as well, sharing screen space with Sonakshi Sinha in the film ‘Holiday’. Harshi started her career in playback music with ‘Jaeger bomb’ a number she shares with Ankit Tiwari & DJ Bravo for the film “Tum Bin 2” & directed by Anubhav Sinha. She followed it up soon with ‘Raat Saturday ki hai’ with Mika Singh for the movie ‘Love Day’. The power packed performer, was also a part of international promotional leg of blockbuster Bollywood films such as ‘Befikre’ and ‘Tubelight’ and has just come back from her tour in USA and Canada hosted at noteworthy venues which still remain a pipe dream for many popular singers.